Canada Goose Is Launching Sneakers
Canada Goose is getting into the sneaker business.
This month, the brand will release its Glacier Trail sneaker, a look the luxury lifestyle label explained “meets the needs of the modern explorer.” This consumer, Canada Goose said, “demands style, comfort, protection and stability.” It will debut in both a low-cut version as well as a high.
The release of sneakers, according to Canada Goose, is a natural progression for the company since announcing its debut in footwear with boots in September 2021.
“Part of what led us down this road of sneakers is really just classic consumer insight,” Canada Goose SVP of footwear Scott Portzline told FN. “One of the folks that was helping us test our Arctic boots from the beginning was adamant about a more modern approach to footwear that was faster, lighter, more stripped down, more athletic in nature. That put the bug in our ear, from a pure consumer insights standpoint.”